The New Normal | art-director-portfol

The New Normal
The first multi-platform advertising campaign launched by a cannabis company featuring a short film by Spike Jonze starring Jesse Williams. Created by Mekanism for MedMen.

The campaign captures great attention including:
AICP - 2019 Winner, Cinematograhy
AICP - 2019 Winner, Production Design
Cannes Lions 2019 - Bronze Lion, Film Craft: Production Design/Art Direction, Health & Wellness
D&AD - 2019 Wood Pencil, Cinematography, Branded Content & Entertainment
D&AD - 2019 Wood Pencil, Direction, Branded Content & Entertainment - Fiction
D&AD - 2019 Yellow Pencil, Production Design, Branded Content & Entertainment - Fiction
One Show - 2019 Merit, Craft, Writing/Single
One Show - 2019 Merit, Branded Entertainment, Short Form Video/Single
Vimeo - Staff Pick
Webbys - Winner: Best Art Direction
Webbys - Nominee: Best Copywriting
Ciclope - Gold: Art Direction
Ciclope - Silver: Writing
Ciclope - Bronze: Direction
Clio Cannabis (Inaugural Year) - Gold: Advocacy; Gold: Film & Video
Clio Health - Gold: Film, Lifestyle; Gold: 61 seconds - 5 minutes; Gold: Direction, Lifestyle; Silver - Cinematography, Lifestyle; Silver - Copywriting, Lifestyle
Directors Guild - Spike Jonze, Thomas Smith (1st AD), David Marnell & Jeff Tavani (2nd ADs) nominated for Outstanding Commercial (with "Dream It" for Squarespace)

february 2019

MedMen launched with this teaser.

agency: Mekanism

chief creative officer: Tommy Means

production company: MJZ

director: Spike Jonze

director of photography: Bradford Young

production design: James Chinlund

costume designer: Jennifer Johnson

editor: Joe Guest, Final Cut

music: Frank Dukes

sound design: Ren Klyce, Mit Out Sound

vfx/finishing: Framestore

head of production: Kati Haberstock

my role: senior producer

press:

Oscar Sunday the 2 minute short film launches and a new website all about The New Normal goes live

press: