annie uzdavinis +1.415.722.3435
Mobility for All was the campaign phrase for Toyota's first global campaign celebrating their sponsorship of the Olympics and Paralympics. The campaign challenged people to start your impossible and treated both the Olympics and Paralympics with equal importance. The work our team produced launched in 28 countries in 21 languages and was a joint effort between Saatchi & Saatchi and Dentsu.
This work brought together a long history with the Olympic Games for me given my experiences working on previous games on the broadcast team, Olympic Organizing team and for other Olympic sponsors.
Cannes Lions - Gold, PR 2018
Cannes Lions - Bronze, Diversity & Inclusion in Sport, Excellence in Sports Entertainment 2019
Clios Sport - Grand, Integrated Campaign, 2019
Clios Sport - Grand, NBC + Paralympics, Innovation, 2019
Clios Sport - Gold, NBC + Paralympics, Partnerships, Sponsorships & Collaborations, 2019
TOYOTA - Mobility For All
november 2017
With the onset of their worldwide sponsorship of the Olympics and Paralympics, TOYOTA tasked Saatchi & Saatchi and Dentsu to create the company's first global brand campaign. The work launched with a 2 minute piece showing 100 people ages 1 to 100 from a wide variety of backgrounds and cultures including Olympians, Paralympians and ordinary people from every continent.
agency: Saatchi & Saatchi
execuitve creative director: Fabio Costa
creative director: Mark Carolan
art director: Alice Blestorah
copywriter: Shiran Teitlebaum
producer: Tom Meloth
production company: Serial Pictures
director: John Hillcoat
editor: Kirk Baxter, exile edit
music: Atticus Ross, barking owl music
my role: director of integrated production
TOYOTA - Good Odds
february 2018
First spot in the first pod of commercials on the Super Bowl.
Good Odds is the story of Canadian Paralympian Lauren Woolstencroft who was born without legs and only one arm but learned to ski at 4, started to compete at 14 and won 8 gold medals (and 1 silver and 1 bronze) across 3 Paralymic Games. Her story started the buzz for this campaign that won a plethora of awards including 5 Lions at Cannes.
agency: Saatchi & Saatchi, Dentsu
execuitve creative director: Fabio Costa
creative director: Mark Carolan
art director: John Kritch
copywriter: Nick Cade
producer: Stephanie Dziczek
production company: Somesuck
director: Aiofe McArdle
editor: Crispin Struthers, final cut
music: "Stronger Than I've Ever Been" by Dirty Projectors featuring Kaleena Sanders
my role: director of integrated production
Cannes Lions - Bronze, 2018
Clios - Silver, Film Technique, Direction, Public Service, 2018
Clios Sport - Gold, Film Technique, Music, 2019
Clios Sport - Silver, Film Technique, Editing, 2019
Clios Sport - Silver, Film Technique, Cinematography, 2019
Clios Sport - Silver, Branded Content & Entertainment, Film, 2018
Clios Sport - Silver, Film, Commercials 30 - 61 seconds, 2018
Clios Sport - Bronze, Audio, Film Technique, 2018
TOYOTA - Runner
february 2018
The Olympics kicked off and so did our Global Campaign with 8 more TVC, three digital video series, still photography, print, OOH and more.
Runner is a parable showing how sometimes a single step can be as difficult as running miles and miles through all kinds of terrain.
agency: Saatchi & Saatchi, Dentsu
execuitve creative director: Fabio Costa
creative director: Mark Carolan
art director: Matt McFaden
copywriter: Mike Yagi
producer: Stephanie Dziczek
production company: Somesuck
director: Aiofe McArdle
editor: Dan Sherwen, final cut
music composed by: Johann Johannsson
my role: director of integrated production
Clios Sport - Silver, Film Technique, Cinematography, 2019
Clios Sport - Silver, Film Technique, Editing, 2019
TOYOTA - Thin Ice
february 2018
Thin Ice is the story of US Figure Skater and Olympic Medalist Ashley Wagner told in a beautiful allegory created by Tarsem.
agency: Saatchi & Saatchi, Dentsu
execuitve creative director: Fabio Costa
creative director: Mark Carolan
art director: Chelsea Brown
copywriter: Brittany Kopeikin
producer: Bob Samuel
production company: RadicalMedia
director: Tarsem
editor: Joe Guest, final cut
music: "Nothing Else Matters" by Metalica, arr. South Music
my role: director of integrated production
Clios Sport - Silver, Film Technique, Music, 2019
TOYOTA - Join the Team
february 2018
Join the Team is a young boy's dream to be part of the local cycling club that trains near his village.
agency: Saatchi & Saatchi, Dentsu
execuitve creative director: Fabio Costa
creative director: Mark Carolan
art director: Matt McFaden
copywriter: Mike Yagi
producer: Rena Dusenbury
production company: Smuggler
director: Mark Malloy
editor: Stewart Reeves, work editorial
music composed by: Pivot
my role: director of integrated production
Clios Sport - Gold, Film Technique, Cinematography, 2019
TOYOTA - Lanes of Life
february 2018
Lanes of Life features 6 of the world's top snowboard cross competitors showing how their lives evolve to bring them to compete in this dynamic sport. Playful and fun (like the sport) directed by Michel Gondry.
agency: Saatchi & Saatchi, Dentsu
execuitve creative director: Fabio Costa
creative director: Mark Carolan
art director: John Kritch
copywriter: Toshi Tanabe
producer: Rodrigo Vargas
production company: Partizan
director: Michel Gondry
editor: Adam Rudd, final cut
music: "Catch Me If You Can" Toplady
my role: director of integrated production
TOYOTA - Magic
february 2018
This campaign had to inspire and show evidence of Toyota's commitment to ever better mobility for all. Magic features one of Toyota's mobility products, the human support robot, in a playful role with a hockey-loving boy confined to his bed.
agency: Saatchi & Saatchi, Dentsu
execuitve creative director: Fabio Costa
creative director: Mark Carolan
art director: Matt McFaden
copywriter: Mike Yagi
producer: Stephanie Dziczek
production company: MJZ
director: Michael Spiccia
editor: David Brodie, rock paper scissors
music composed by: Crystal Creative
my role: director of integrated production
TOYOTA - Dreams
february 2018
Dreams show more evidence of Toyota's commitment to ever better mobility for all with their Concept-i vehicle's guardian mode which is like an athlete's coach
agency: Saatchi & Saatchi, Dentsu
execuitve creative director: Fabio Costa
creative director: Mark Carolan
art director: Yusong Zhang
copywriter: Shiran Teitelbaum
producer: Shawna Wilson
production company: Smuggler
director: Jarin Albertin
editor: Biff Butler, rock paper scissors
music composed by: Future Perfect
my role: director of integrated production
TOYOTA - Frozen
february 2018
Frozen captures some of the most iconic moments of the Olympic Winter Games and shows Toyota's promise to keep winter, winter.
agency: Saatchi & Saatchi, Dentsu
execuitve creative director: Fabio Costa
creative director: Mark Carolan
art director: Matt McFaden
copywriter: Mike Yagi
producer: Richard Bendetti
production company: elastic
director: Patrick Clair
editor: Biff Butler, rock paper scissors
music composed by: Cutting Edge Group
my role: director of integrated production
Clios Sport - Silver, Film Technique, Visual Effects, 2019