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Infiniti- QX55 Reveal: No Apologies
2020
Like everything in 2020, the global launch of a new vehicle proved more challenging than expected.
With part of our team in Asia we were affected by COVID-19 in January.
However, we still managed to get the project shot in the first days of March just prior to things shutting down in LA.
Edit and finishing was started in person but quickly pivoted to remote.
The planned launch event at the NY Auto Show was cancelled, a planned summer launch was postponed and the launch finally happened in LA on November 17th.
agency: CP+B
executive creative director: Adam Chasnow
creative directors: Gabriel Castelo Branco & Jason Pierce
creative/writer: Daniel Forte
production company: Raucous
director: Tobais Nathan
editorial company: Rock Paper Scissors
editor: David Brodie
color, vfx & finishing: a52
music: Rachel. Eckroth & Tim Lefebre
my role: executive producer
Mazda - CX-30 Drive Together
august 2019
For the launch of the CX-30, Mazda created its first global campaign. This projected required navigating the needs of 12 different regions including marketing goals, broadcast & legal requirements and balancing creative differences. Shot in and around Madrid with edit and finish taking place in the US & UK.
agency: Garage Team Mazda & Team Cosmo
senior creative director: Renato Braga
production company: Czar
editorial company: Work Editorial
editor: Cass Valenti
vfx & finishing: Electric Theatre Company
music: Barking Owl
my role: executive producer
Infiniti - Giroptic
august 2014
Infiniti created a series with technical innovators whose work ties to the technology of the Infiniti Q70. This pieces features the devloper of a new 360 camera called Giroptic.
agency: TBWA\Chiat\Day
executive creative director: Fabio Costa
head of production: Brian O'Rourke
production company: Prettybird
my role: senior producer
Infiniti - Studio XO
september 2014
As part of the seriest Infiniti created with technical innovators, this piece features wearable tech innovators Studio XO to showcase a visual representation of the car's tech and the driver's response rate.
agency: TBWA\Chiat\Day
executive creative director: Fabio Costa
head of production: Brian O'Rourke
production company: Prettybird
my role: senior producer