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Infiniti- QX55 Reveal: No Apologies

 

2020

Like everything in 2020, the global launch of a new vehicle proved more challenging than expected.

With part of our team in Asia we were affected by COVID-19 in January.

However, we still managed to get the project shot in the first days of March just prior to things shutting down in LA.

Edit and finishing was started in person but quickly pivoted to remote.

The planned launch event at the NY Auto Show was cancelled, a planned summer launch was postponed and the launch finally happened in LA on November 17th. 

agency: CP+B

executive creative director: Adam Chasnow

creative directors: Gabriel Castelo Branco & Jason Pierce

creative/writer: Daniel Forte

production company: Raucous

director: Tobais Nathan

editorial company: Rock Paper Scissors

editor: David Brodie

color, vfx & finishing: a52

music: Rachel. Eckroth & Tim Lefebre

my role: executive producer

Mazda - CX-30 Drive Together

 

august 2019

For the launch of the CX-30, Mazda created its first global campaign. This projected required navigating the needs of 12 different regions including marketing goals, broadcast & legal requirements and balancing creative differences. Shot in and around Madrid with edit and finish taking place in the US & UK.

agency: Garage Team Mazda & Team Cosmo

senior creative director: Renato Braga

production company: Czar

editorial company: Work Editorial

editor: Cass Valenti

vfx & finishing: Electric Theatre Company

music: Barking Owl

my role: executive producer

Infiniti - Giroptic

 

august 2014

Infiniti created a series with technical innovators whose work ties to the technology of the Infiniti Q70. This pieces features the devloper of a new 360 camera called Giroptic.

agency: TBWA\Chiat\Day

executive creative director: Fabio Costa

head of production: Brian O'Rourke

production company: Prettybird

my role: senior producer

Infiniti - Studio XO

 

september 2014

As part of the seriest Infiniti created with technical innovators, this piece features wearable tech innovators Studio XO to showcase a visual representation of the car's tech and the driver's response rate.

agency: TBWA\Chiat\Day

executive creative director: Fabio Costa

head of production: Brian O'Rourke

production company: Prettybird

my role: senior producer

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