annie uzdavinis +1.415.722.3435
Pinterest - You Just Might Surprise Yourself
june 2021
Droga5 was engaged by Pinterest for campaign that explores how Pinterest can expand people’s interests in ways they never saw coming. The concept mirrors what it’s like to explore the endless ideas on Pinterest, digging deeper until you find your ‘thing’ whatever that may be.
A series of 15-second films take this premise further, exploring the surprising leaps and ways you can expand your interests. Whether it’s a home chef discovering the fusion of burgers and sushi or a teen trying his hand at flame nail art, the exciting emotion of discovering a new idea is something we can all appreciate.
I was fortunate that the producer had a vacation that couldn't move so I was brought in to help out while he was away and to assist in getting this project out the door on a crazy schedule.
Great opportunity to reconnect with some old friends and make some new ones.
agency: Droga5
ecd: Juliana Cobb
cds: George McQueen + Tom McQueen
senior art director: Jackie Moran
senior copywriter: Ben Brown
art director: Maria Kouninski
copywriter: Jenny Yoon
producer: Sachin Arora
production company: Reset
director: Yann Mounir Demange
editorial company: Work
editor: Biff Butler (long format + :60)
editor: Dan de Winter (:15s/:20s)
finishing & effects: Nice Shoes
sound design + mix: Joel Waters, Lime Studios
music: by Walker
my role: executive producer
HP - The Magic of Touch
january 2013
HP’s 2012/13 campaign featured commercials and longer content to tell the story of the some of the innovators using their touch PCs.
In this piece we meet Dan White who uses HP’s technology to create magic.
agency: BBDO
ecds: Tom Godici & Greg Ketchum
cd: Mark Voehringer
senior art director: Miles Gilbert
senior writer: Nick Silvester
production company: Motion Theory
director: Mathew Cullen
editorial company: Beast
editor: Doug Walker
finishing & effects: Mirada
mix: Lime Studios.
music: by Beacon Street Studios
my role: executive producer/producer
UE Boom - Launch
may 2013
Ultimate Ears creates custom in-ear monitors for 90% of touring bands. This project was to relaunch their website and announce a new product that brings their high end audio expertise to consumers with an amazing
wireless speaker called Boom!
For the launch we produced the website, banners, 2 photo shoots and numerous videos.
content company: GreenLight Media & Marketing
ecd/partner: NIck Davidge
art director: James Kiersted
senior writer: Marc Singer
writers: Sara Shelton & Cody Witt
head of production: Maresa Wickham
lifestyle photography: CobraSnake
brand video production company: Stardust
director: Seth Epstein
*Cannes Lions 2014 - Cyber Lions Bronze
UE Boom - SMX #1
june 2013
Instead of a typical ad campaign, Ultimate Ears launched their Boom speaker with a video series staring Reggie Watts and Asif Ali as Socio Musicologist. Here is Experiment #1 "Can Music Get You Laid?"
content company: GreenLight Media & Marketing
ecd/partner: NIck Davidge
art director: James Kiersted
senior writer: Marc Singer
writer: Sara Shelton
head of production: Maresa Wickham
production company: JASH
director: Nick Jasenovec
my role: executive producer/producer
*Cannes Lions 2014 - Cyber Lions Bronze
UE Boom - SMX #2
june 2013
Reggie Watts and Asif Ali in Social Musicology Experiment #2 "Can Music Start A Party Anywhere?"
UE Boom - SMX #3
june 2013
Reggie Watts and Asif Ali in Social
Musicology Experiment #3 "Can Music Settle A Fight?"
UE Boom - SMX #5
june 2013
We took the SMX (Social Music Experiment) on the road to Bonnaroo where Reggie Watts was performing and Asif explored the festival. Production was fast and furious recording a few episodes each day with a couple of editors working backstage in a trailer day and night.
Here's Asif in in Bonnaroo Social Music Experiment #5 "Can Music Be An Aphrodisic?"
content company: GreenLight Media & Marketing
ecd/partner: NIck Davidge
art director: James Kiersted
senior writer: Marc Singer
writer: Cody Witt
head of production: Maresa Wickham
my role: executive producer/producer
*Cannes Lions 2014 - Cyber Lions Bronze
UE Boom - SMX - #6
june 2013
Asif in Bonnaroo Social Music Experiment #6 "Can Music Help You Score?"
UE Boom - SMX #7
june 2013
Asif in Bonnaroo Social Music Experiment #7 "Can Music Make A Silent Disco Louder?"
UE Boom - SMX #8
june 2013
Asif in Bonnaroo Social Music Experiment #8 "Can Music Get You Wet?"
UE Boom - SMX #9
june 2013
While we planned to stay and finish editing one day after the festival we had to evacuate due to a on coming tornado but were hampered by our bus being stuck in mud that seemed like quicksand.
Here's one of the last episodes from Asif in Bonnaroo Social Music Experiment #9 "Can Music Get You Clean?"
UE Boom - SMX #4
june 2013
Reggie Watts and Asif Ali in Socio Musicology Experiment #4 "Can Music Get You High?"
UE Boom - SMX #10
july 2013
Rounding out the Social Music Experiment, "What the F*c& is Sociomusicology
HP - Growing Trend
october 2013
HP Servers help UPS have a more efficient enterprise solution that is better for the environment.
agency: BBDO & Doremus
ecd/writer: Joe McCormack
cd/art director: Josh Locker
production company: Reset
director: Andrew Douglas
editorial company: Rock Paper Scissors
editor: Paul Kumpata
finishing & effects: a52
lead artist: Andy McKenna
mix: Lime Studios
music: Elias Arts
my role: executive producer/producer
HP - The Sound of Touch
december 2012
HP’s 2012/13 campaign showed innovators using HP's latest PCs. This video features hearing imparted DJ Robbie Wilde.
agency: BBDO
ecds: Tom Godici & Greg Ketchum
cd: Mark Voehringer
senior art director: Miles Gilbert
senior writer: Nick Silvester
production company: Motion Theory
director: Mathew Cullen
editorial company: Beast
editor: Doug Walker
finishing & effects: Mirada
mix: Lime Studios.
music: by Beacon Street Studios
my role: executive producer/producer
HP - Both
december 2012
HP’s 2012/13 campaign included pieces showcasing some of their latest products including a PC that converts to a tablet.
agency: BBDO
ecds: Tom Godici & Greg Ketchum
cd: Mark Voehringer
senior art director: Miles Gilbert
senior writer: Nick Silvester
production company: Motion Theory
director: Mathew Cullen
editorial company: Beast
editor: Doug Walker
finishing & effects: Mirada
mix: Lime Studios.
music: by Beacon Street Studios
my role: executive producer/producer
Microsoft - Airport
september 2011
The first spot in the global campaign created to show the features in Windows 8.
agency: Crispin Porter + Bogusky
ecds: Tim Roper
cds: Matt Ian & Dave Steinke
acds: Matt Denyer, David DeRoma & Mirko Stolz
production company: Smuggler
director: Randy Krallman
editorial company: The Whitehouse
editor: Kevin ZImmerman
finishing & effects: The Mill, New York
mix: Sound Lounge.
music:Beacon Street Studios
my role: senior producer
LG - DLite
june 2010
LG chose Dojo SF to launch the LG DLite a phone geared to teens and tweens with some interesting LCD features.
agency: Dojo SF
executive creative directors: Mauro Alencar & Geoff Edwards
ad: Chris Masse
cw: Mike Liebowitz
production company: Paranoid US
director: Sophie Gateau
music: "White" by Lights
my role: executive producer/producer
HP & BeatsByDre
may 2010
HP & Beats team up for superior sound in the HP Envy
agency: McCannWorldgroup
executive creative director: Brad Cohn
ad: Tim Stier
cw: Ryan Hartsfield
production company: RSA/Blackdog
director: Ben Mor
music: "Under Pressure" by Dr. Dre
my role: senior producer